Gov. Mike Dunleavy kicked off a $5 million dollar Alaska Tourism Marketing Campaign with targeted advertisements on national television programs, radio, and digital platforms throughout the spring and summer to encourage Americans to visit Alaska as a COVID-safe destination. The campaign is designed to promote Alaska and Alaska’s tourism.
The Alaska Tourism Marketing Campaign will include $4 million dollars of television, $500,000 of radio, and $500,000 of digital advertisements for a total of 1,700 spots over six and a half weeks.
The Coronavirus Aid, Relief, and Economic Security Act (CARES) funds have been appropriated by the Legislature to the Dunleavy Administration for the response efforts related to the COVID-19 public health emergency. The governor announced his tourism marketing and aid package in April.
